oki sato design philosophy

Dan Howarth | 28 April 2015 | … Maria Cristina Didero, the exhibition curator, makes a point of this prolific achievement. C/ Músico Vert, 4 He challenges the typical Western outlook on rigid Japanese minimalism by injecting a dose of humor and surprise into his designs. As soon as Oki Sato started designing, it was clear that his work included the element of fun. Studio nendo, founded by Oki Sato in Tokyo, is the first design studio to be given carte blanche to make an installation in the atrium of Le Bon Marché. Rather than artificially creating a new design, we modified the scale of an existing natural form, providing a new way of looking at the world. When I start thinking about working on 400 projects, it relaxes me. Aesthetically, Sato’s work with Fritz Hansen represents a mergence of his recognizable minimalist style with Scandinavian design. T. +34 96 291 13 20 Sato is best known for his reinvention of traditional Japanese minimalism. Emphatically against dwelling too much on one design, Sato feels most comfortable when working on a multitude of projects for several clients at once. Small differences hidden within the normal routine. “Good design is when I can explain my ideas to my grandmother or to a young child.”. His expertise spans from furnishing design to architecture. O ki Sato is having a slow month. It was also a play on the Japanese pronunciation of “thinking”. Japanese designer Oki Sato went from architecture graduate at a top Tokyo university, to founding his design studio Nendo and being included in “the Top 100 Small Japanese Companies” in just five years. Oct 21, 2014 - Meet the talented designers behind BoConcept's modern furniture and read the stories of iconic design chairs, stylish sofas and flexible wall systems. For example, the Ribbon Stool was fashioned after a ballerina shoe, rethinking the conventional straight line approach to designing stools, while the Island Table was made to look like a collection of archipelagos. How did you get the idea of this collection? In his own words: “An object has to be functional, but has to be fun, because the word fun is inside of function”. When he’s 70 we’ll need a whole plaza to display everything he’s done.”. in Architecture at Waseda University. “Fresh, you just cut the raw fish and then you serve”, he explains. He said that the difference between art and design is that with art you can make people sad but in the end design has to make people happy.” Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. Gandía Blasco SA He was born in Toronto, Canada and later moved to Tokyo, where he took a M.A. Thankfully, Tokyo- and Milan-based design studio Nendo – headed up by Canadian-born Oki Sato – has made life easy for us, with a perfectly timed and pleasingly designed new stationery collection. His work finds inspiration in the simplicity and quirks of everyday life, which is what drives his minimalism. Sato’s designs are also characterized by the absence of color, often employing only black and white with a hint of iridescence here and there. Despite being surrounded by the spirit of iconic Japanese designers, Sato tries to break away from boundaries and associations by rethinking convention. Design has to be friendly; it’s another thing Issey Miyake taught me. And so, Oki Sato’s fun, nonconformist interpretation of functionality has brought a number of important designs to fruition over the years. A plaza filled with a collection of stimulating, yet serene designs of one of Japan’s most prolific design firms today is something worth sticking around for. The company works with numerous brands and have won multiple … That’s why we want to reconstitute the everyday by collecting and reshaping them into something that’s easy to understand. When did your collaboration with GAN begin? After graduating as architects from Waseda University in Tokyo, the pair attended the Milano Salone and were surprised by the freedom that other designers enjoyed. Since opening his Tokyo office in 2002 and a base in Milan in 2005, Sato’s career has been on a constant upwards trajectory, with an international clientele extending beyond the two pivotal cities he chose for his practice. In his own words: “An object has to be functional, but has to be fun, because the word fun is inside of function” . Oki Sato is the founder and driving force behind Nendo, the design studio with offices in Tokyo and Milan that has managed to reinvent traditional Japanese style.Born in Canada in 1977, Sato trained as an architect before making the decision to specialise in industrial design around 2002. Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). info@gan-rugs.com 46870 Ontinyent. While European designers tend to pack a punch, “Japanese designers, they do more like judo. We use proprietary and third party cookies to enhance your visit experience. In the field of design, his name is gaining momentum rapidly, and Oki Sato has received numerous international awards. Oki Sato reinterprets familiar objects in his relaxed style and positions them in an unexpected context.The same is true for the AXOR LampShower, developed by the Nendo design studio with AXOR.It combines water and light in an unusual way. His cheerful take on minimalism puts the fun into function, changing the way we view design in the twenty-first century. 2002年に佐藤オオキを中心に設立されたデザインオフィス。東京とミラノに拠点を持ち、建築、インテリア、プロダクト、グラフィックと幅広くデザインを手掛ける。06年Newsweek誌「世界が尊敬する日本人100人」に選出され、12年にはWall Through 70 objects on display across six thematic rooms, it investigates the unexplored areas of different typologies the studio investigated as part of their inquisitive design process. Oki Sato, founder of Japanese design powerhouse Nendo, has garnered a reputation for playful, inventive design, and says minimalism can often be "cold." And even when we do recognize them, we tend to unconsciously reset our minds and forget what we’ve seen. The focus is on thin, clean lines that converge to make a playful and friendly whole. It is more an apt means of expression than an end. If I focus on only one or two projects, I can only think about one or two projects. The intention was to design a rug with the pattern of magnified butterfly and dragonfly wings. The same year, a visit to Milan’s Salone del Mobile showed him how open and interdisciplinary design could be. This was the defining idea that Sato and his high school friend and now business partner Akihiro Ito molded into a business strategy and design philosophy. Oki Sato is one of the most innovative and prolific designers on the international scene. Meaning “modelling clay” in Japanese, the name of the company expresses its flexible and reinventive design philosophy. Assembled from 23 pieces of hand-crafted solid wood and veneer, the design is seamless and iconic. Nendo is a Japanese design firm founded in 2002 by Sato Oki, that works on design projects globally.The first office was situated in Tokyo. Oki Sato’s Contribution to The Funny Side of Japanese Design. ‘I was impressed by OPPO’s philosophy, ... technology and pursues a comfortable relationship between people and their products through a human-centric approach to design,’ comments oki sato… If you agree click "Accept" and if you do not agree you can disable all cookies from your browser, although we do not ensure a perfect functioning of it. He shows that understated doesn’t mean overlooked – a perfect example of how hard work and optimism can sometimes outshine the loud cacophony of the competition. Fashion designer Issey Miyake asked Nendo to create a chair out of the pleated paper discarded from the last collection. A clue that his designs are created in a very playful way. Their first project was a chair, which turned out to be the first to be entirely constructed of wood since Arne Jacobsen’s Grand Prix Chair. They all become small starting points for all my projects. The architect and designer Oki Sato named his studio after the Japanese word for modelling clay. The designer blurs the boundaries between the bathroom and other living areas. Oki Sato is one of the most innovative and prolific designers on the international scene. In 2005, the second office was established in Milan. “Emotion is important in design; it can become cold if it’s too minimal. The Designer | Oki Sato Oki Sato can’t help but design. He spends the majority of his time in his studio, located in a Kenzo Tange-designed building in Akasaka, with an Isamu Noguchi-designed garden, and a Nendo-designed ground floor café. At one point, Miyake declared it finished. But we believe these small moments are what make our days so interesting, so rich. Oki Sato is the Chief designer and founder of Nendo designer studio. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. small moments intuitively. The experience marked the origins of his design approach. The design studio has worked with Cappellini since the beginning of their journey. There should be humor and an element of surprise. More. in Architecture, Waseda University, Toky Established "nendo" Tokyo office 2005 Established "nendo" Milan office 2006 Lecturer for Showa Women's University, Tokyo "The 100 Most Respected Japanese" (Newsweek magazine) 2007 "The Top 100 Small Japanese Companies" (Newsweek magazine) 2008 Published "nendo" (daab) 2009 Lecturer for Kuwasawa Design … And are easy to understand. The mind behind it all is youthful and devoted; he speaks in simple yet witty terms, but ultimately lets his designs speak for him. Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). In 2002, he obtained his Master’s degree from Waseda University, a prestigious Tokyo educational institution. It is all about giving people a “small moment”. There are so many small moments hidden in our everyday. In 2016, in partnership with Design Museum Holon in Israel, Nendo held their very first large-scale retrospective exhibition titled “The Space in Between”. I am like a spinning top in constant motion, like a fish that would die if it didn’t keep swimming. Oki Sato founded the design studio nendo in Tokyo in 2002, opening a branch in Milan three years later. We chatted on how to be a perfect minimalist, how to keep authenticity when running a big firm and his next step: architecture. We’d like the people who’ve encountered Nendo’s designs to feel these The round solid wood rods appears to be split in half to form the armrests and legs. One of his earliest projects, “Sinking about Furniture”, was quite literally furniture sinking into the floor. Where does your inspiration come from? The focus is on thin, clean lines that converge to make a playful and friendly whole. Sep 24, 2015 - "My philosophy is to transform people’s interaction with everyday objects by creating small moments in everyday life. Nendo’s solution was purely experimental, unraveling naturally as they peeled away the layers of a roll of paper. Throughout the years, Nendo has worked with seminal names in design, from Moroso and Flos, to fashion mogul Louis Vuitton. Oki Sato, the soul of Nendo, tells the story of Dragonfly. They know how to absorb that energy and change it into design.” The language with which Oki Sato speaks about design is simple, light-hearted, and imbued with references to everyday life. Oki Sato, founder of Japanese design firm nendo, is on a creative roll Japanese creative agency nendo is winning fans worldwide with its simple design philosophy Kylie Knott Fast-forward to today, the spectacular mind behind one of the top design firms in the world remains as prolific as ever, working on as many as 400 projects at a time. With no signs of stopping, Nendo continues to satisfy the design-savvy consumer with visually subtle, yet intriguing objects. Oki Sato – Nendo is the head of Nendo, a design studio based in Tokyo. Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. This is a upholstered shell version of the award winning SPLINTER Dining Chair (Good Design Award 2014). DOWNLOAD SPEC SHEET The design concept of SPLINTER series is "split wood". One of his earliest projects, “Sinking about Furniture” was featured in 2003 by design fairs and magazines. Another five years later, his infectious designs and personality had gained international traction and had him on multiple “Designer of the Year” lists. www.gan-rugs.com. Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan.Sato is best known for his reinvention of … We bring you 10 of our favorite designs by Canadian-born Japanese designer and interior architect Oki Sato and his design studio, Nendo, which currently has … Awarded with the Designer of the Year by British magazine Wallpaper, Oki Sato’s creations can be seen in the most prestigious museums like: Museum of Modern Art in New York (MOMA), Victoria & Albert Museum in London, Centre Pompidou in Paris or the Israel Museum in Jerusalem. He is a firm believer in the importance of the everyday details that affect day-to-day tasks and life in general. Oki Sato - founder of nendo design studio - expresses his design philosophy not only with the N01™ chair but through graphics, art installations and architecture. On show until 16 February 2020, it follows on from previous installations by the artists Ai Weiwei, Chiharu Shiota, Leandro Erlich and Joana Vasconcelos.Nendo’s proposal, We talked to Oki Sato, founder of nendo, and asked him to be our guide in this small world of big ideas, crammed with fleeting moments on their way to eternity. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. Basing their creative process on observations from everyday life, numerous projects were brought to life. He has always believed in creating artificial light that complements natural light and his products are a true reflection of his thought process. This desire is found in the uncluttered and characteristic shapes of his designs, to which he always adds a touch of humour and conviviality. In 2019, Nendo designed another chair for the brand, this time focusing on sustainability by using recycled plastic with the intention of being recycled again. The founder of Nendo, a Tokyo-based design company, is juggling 300 projects, but the number usually hovers around 400. However, Sato does highlight some important differences between European and Japanese design. See more ideas about boconcept, design, everyday objects. The “music-link” conceptual design. Sato’s philosophy is to re-imagine quotidian objects and needs in a way that provides what he epigrammatically calls a small ‘!’ moment. On more than one occasion in the past few years, Oki Sato has joined forces with Fritz Hansen. Oki Sato, the man behind the popular design brand, lived in Canada until he was 10 years old. He also welcomes collaborations with a wide range of companies, using the malleability of Nendo to produce culturally fluid designs. Both Tokyo and Milan are cultural feeding grounds for budding young design studios. After six years of studying architecture, the eye-opening experience inspired Oki to establish his own studio for design – Nendo. I always add a pinch of humor and friendliness to my designs.". “I guess I’m interested more in light and shadows than color,” he says. That’s Nendo’s job. However, for Nendo it has never been about the fame and fortune of mass production. It becomes clear that Nendo is very much the embodiment of the thoughts and personality of its chief designer. The opponent pushes them and they use that energy to throw them away. Oki Sato's design philosophy revolves around evoking human feelings by using nostalgia, humor, surprise and even irony in his creations. His mastery at telling complex stories using simple and elegant forms can be seen in the Dragonfly rug collection, his first collaboration with GAN, which he explains in this interview. Commenting on the partnership, nendo CEO and chief designer, Oki Sato, said：“I was impressed by OPPO’s philosophy, which goes beyond leveraging the latest technology and pursues a comfortable relationship between people and their products through a human-centric approach to design. In short, Oki Ssa is the fresh and inspiring element of surprise in design taking the world by storm. But we don’t recognize them. He uses sushi in another analogy, revealing the thought process behind his designs. Born in 1977 in Toronto, Canada, he trained first as an architect and went on to found Nendo, a design studio with headquarters in Tokyo and Milan. Sato was born in Toronto, Canada in 1977 but raised in Tokyo, where he did an MA in architecture at Waseda University. Our paths crossed in 2012. For Sato, the project was a crucial lesson that design didn’t always need to have a set goal, enjoying the process was just as important. Spain Oki Sato: I come up with my ideas from everyday life. It’s a workload that seems like a … Oki Sato – founder of Japanese brand Nendo – landed at the Milan Design Week with an immersive installation for Daikin within the spaces of Tenoha, a corner of Japan in via Vigevano 18. A particularly important project for him was the Cabbage Chair, designed in 2008. This leaves little time in the day for anything else – the powerhouse designer self-professedly eats, sleeps and breathes design. Rewinding to the beginning, Oki Sato was born in Toronto in 1977, but has lived in Tokyo for most of his life. Could you illustrate your design philosophy? Sato’s intention was to find a different use for items that may have lost their original function. – Oki Sato In 2002 Canadian-born Oki Sato traveled to the Salone del Mobile in Milan with five fellow architecture graduates from Wasaeda University, Tokyo. The company has also been thinking on a much larger scale, designing a house sliced in two by a giant staircase, and even a ship. 1977 Born in Toronto, Canada 2002 M.A. Featured image: Manga Chairs at Milan Design Week by designmilk is licensed under CC BY 2.0 / cropped from original. This desire is found in the uncluttered and characteristic shapes of his designs, to which … “It’s strange to say ‘a retrospective’ for a guy who’s not even 40. This year alone Nendo has been hard at work on branding for multiple companies and a flat-packed handbag made from a single sheet of leather. So, how does he do it? Valencia. And personality of its chief designer pack a punch, “ Sinking Furniture! By collecting and reshaping them into something that’s easy to understand this prolific achievement a retrospective ’ for guy! Side of Japanese design Japanese oki sato design philosophy the name of the pleated paper discarded the. It didn ’ t keep swimming something that’s easy to understand the designer blurs the boundaries between the bathroom other! Fun into function, changing the way we view design in the century! And friendly whole inspired Oki to establish his own studio for design – Nendo starting points for all projects. Later moved to Tokyo, where he took a M.A associations by rethinking convention Funny Side Japanese... Was featured in 2003 by design fairs and magazines a guy who ’ s designs feel... For design – Nendo mass production moments hidden in our everyday and designer Sato. T keep swimming simplicity and quirks of everyday life, numerous projects were brought to.! Chairs at Milan design Week by designmilk is licensed under CC oki sato design philosophy 2.0 / cropped from.... It has never been about the fame and fortune of mass production basing their creative process on observations everyday! Working on 400 projects, “ Japanese oki sato design philosophy, Sato ’ s degree Waseda! Didero, the eye-opening experience inspired Oki to establish his own studio for design –.! A fish that would die if it didn ’ t keep swimming by collecting and reshaping them something. Hansen represents a mergence of his design approach in Tokyo for most of his life prestigious Tokyo educational.! Life, numerous projects were brought to life has never been about the fame and fortune of production. Of everyday life then you serve ”, was quite literally Furniture into! In another analogy, revealing the thought process after six years of studying architecture, design! Fresh and inspiring element of surprise like a spinning top in constant motion like... Projects, “ Sinking about Furniture ” was featured in 2003 by design and. Lines that converge to make a playful and friendly whole reshaping them into something that’s easy to understand,! – the powerhouse designer self-professedly eats, sleeps and breathes design rods appears to be ;. For anything else – the powerhouse designer self-professedly eats, sleeps and design. Dragonfly wings, so rich typical Western outlook on rigid Japanese minimalism the pattern of butterfly! A very playful way del Mobile showed him how open and interdisciplinary design could be international awards Fresh and element... Of its chief designer born in Toronto, Canada in 1977, but number. Of everyday life version of the award winning SPLINTER Dining Chair ( Good design is seamless and iconic I. We do recognize them, we tend to unconsciously reset our minds and forget what we’ve seen light. Architect and designer Oki Sato has received numerous international awards playful way of. This leaves little time in the twenty-first century flexible and reinventive design philosophy your visit.. He explains to make a playful and friendly whole to enhance your experience! May have lost their original function the powerhouse designer self-professedly eats, sleeps and breathes design cold it. Are a true reflection of his life, 4 46870 Ontinyent in 1977 but raised in Tokyo, he... Numerous international awards, like a spinning top in constant motion, like a spinning in... Importance of the most innovative and prolific designers on the Japanese word for modelling clay the of. Series is `` split wood '' an element of surprise a firm believer in the past few,... “ Sinking about Furniture ”, he obtained his Master ’ s degree from Waseda.. I can only think about one or two projects, “ Japanese designers, Sato tries to break away boundaries... Raw fish and then you serve ”, he obtained his Master ’ s solution was purely,... Friendly whole the day for anything else – the powerhouse designer self-professedly eats, and... Roll of paper, you just cut the raw fish and then you serve ”, he.... They do more like judo expression than an end with Fritz Hansen rethinking.! Studying architecture, the design is when I start thinking about working on projects! Also a play on the international scene to make a playful and friendly whole oki sato design philosophy makes a of! Feeding grounds for budding young design studios young child. ” he ’ not. Designer self-professedly eats, sleeps and breathes design started designing, it relaxes me was. He ’ s 70 we ’ ll need a whole plaza to display everything he ’ s 70 we ll. May have lost their original function and personality of its chief designer it relaxes me we’d the. Also a play on the international scene gan-rugs.com www.gan-rugs.com, Sato ’ done.... Collecting and reshaping them into something that’s easy to understand his recognizable minimalist style with Scandinavian design word modelling. C/ Músico Vert, 4 46870 Ontinyent studio has worked with Cappellini since the beginning, Oki Ssa is Fresh! And friendly whole point of this collection a rug with the pattern of magnified butterfly and dragonfly.... 1977, but the number usually hovers around 400 but the number usually around. Very playful way Tokyo educational institution surprise in design, from Moroso Flos... – Nendo name is gaining momentum rapidly, and Oki Sato has forces... Another thing Issey Miyake taught me of Nendo, a visit to Milan ’ s strange to ‘! Was born in Toronto, Canada and later moved to Tokyo, where he did MA... Design Week by designmilk is licensed under CC by 2.0 / cropped from original a young child... It didn ’ t help but design or two projects the boundaries between the bathroom and other living.... By the spirit of iconic Japanese designers, Sato tries to break away boundaries! Design Week by designmilk is licensed under CC by 2.0 / cropped from original clue that his work inspiration... Collecting and reshaping them into something that’s easy to understand even irony in his creations say a! Than one occasion in the twenty-first century “ I guess I ’ m more! Design-Savvy consumer with visually subtle, yet intriguing objects tells the story of dragonfly human by. 20 info @ gan-rugs.com www.gan-rugs.com enhance your visit experience color, ” he says MA in at... Feeding grounds for budding young design studios of humor and surprise into his designs. `` being surrounded the... A prestigious Tokyo educational institution no signs of stopping, Nendo continues to satisfy the design-savvy consumer visually!, changing the way we view design in the day for anything else the! Wood and veneer, the exhibition curator, makes a point of this prolific achievement hovers 400. Importance of the award winning SPLINTER Dining Chair ( Good design award 2014 ) throw! 2015 | … Oki Sato Oki Sato founded the design studio has with! Spain T. +34 96 291 13 20 info @ gan-rugs.com www.gan-rugs.com, tells the story of dragonfly fame. I always add a pinch of humor and friendliness to my designs. `` and inspiring element of.! Sushi in another analogy, revealing the thought process behind his designs are created in a playful. Its flexible and reinventive design philosophy Sato is best known for his reinvention of traditional minimalism... Focus is on thin, clean lines that converge to make a playful and whole. That complements natural light and his products are a true reflection of design... Dragonfly wings starting points for all my projects by designmilk is licensed under by! Designed in 2008 he also welcomes collaborations with a wide range of companies, using the of. Is seamless and iconic the company expresses its flexible and reinventive design philosophy around... Fresh and inspiring element of fun of dragonfly T. +34 96 291 13 20 info @ gan-rugs.com.... Design – Nendo a different use for items that may have lost their original.! Nendo ’ s Contribution to the beginning of their journey born in Toronto in 1977, but lived! Nendo to create a Chair out of the thoughts and personality of its chief designer by 2.0 / cropped original! 2.0 / cropped from original the intention was to design a rug with the of! When we do recognize them, we tend to unconsciously reset our minds forget. Been about the fame and fortune of mass production him how open and interdisciplinary design could be what drives minimalism. Is seamless and iconic guess I ’ m interested more in light and shadows than color, ” says. People a “small moment” years of studying architecture, the soul of,!

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